aduno Business Analytics processes all detected devices and prepares the data within the system graphically. Created in real-time, historical movement profiles and various features (heat map, live view comparison of different locations, …) allow conclusions on customer loyalty, walking paths, fluctuation and behavior.
The classification of zones and spaces delivers measurable values on strong and weak sales areas and allows tailored marketing campaigns for different user group.
The record of customer data (mobile devices) is anonymous and in conformity with the Federal Data Protection Law. No personal information is communicated or stored in databases.