What is aduno?
aduno is Latin for: “I unite” – and this is precisely what aduno does: It is a specially developed software framework on a Wi-Fi basis, which allows individual modules to be combined according to needs and even to integrate existing systems. This allows a uniform and thus efficient system control.
aduno forms a holistic, individual digital channel that brings together knowledge and competence from the online and offline sectors and helps bringing digital knowledge back to the POS. Valid data protection requirements are an essential part of the aduno product solutions. Thus, we support the “Location Privacy Initiative” where we have positioned ourself as a pioneer for anonymized movement profiles since 2015. This includes providing informative opt-in possibilities and autonomous opt-out functions, which teaches the user transparently before the usage of a location service and simultaneously offers the option to exclude themselves independently from data tracking. Effective consulting measures and technical tools ensure that a data protection-compliant service is always provided.
The aduno smart Wi-Fi solution platform is optimized and aimed at medium to large businesses in retail, hospitality, cities and malls.
The individual software layers are divided into three thematic products on the Enterprise level: