Article - Logicalis US Offers Brick-and-Mortar Retailers Post Black Friday Advice

Solution Provider Tells CIOs How Enterprise Wi-Fi Software Can Help Bridge the Gap Between Online and On-Site Shopping

NEW YORK, Nov. 29, 2016 /PRNewswire/ – With Black Friday behind us, brick-and-mortar retailers are scrambling to compete with their online counterparts for every shopping dollar.  Marketing teams are using every available sales tool from newspaper inserts to website and social media promotions. CIOs that really want to shine in this all-important sales season need to help their sales and marketing divisions shift to a mobile-first mindset.  According to Logicalis US, an international IT solutions and managed services provider (www.us.logicalis.com), by merging customers’ smart phones, location-based enterprise wi-fi software solutions and unified communications toolsets, retailers can communicate with shoppers in ways that feel natural and helpful to them, bridging the gap between the online and on-site shopping experience.  And, by incorporating data analytics, CIOs can help marketers capture and synthesize the data they need to develop targeted advertisements pinpointed to an individual shopper’s needs. While the retail use cases for enterprise wi-fi applications are endless, the technology is also a strong fit for other vertical markets including hospitals and even large public spaces like university campuses, stadiums, and connected cities that need to interact in a more connected, targeted and meaningful way with customers, patients and citizens alike.

“Location-based enterprise wi-fi software is something CIOs of any public-facing organization should be considering to communicate more effectively with their constituents.  The nice thing about top-of-the-line enterprise wi-fi solutions, particularly those like Logicalis’ ITUMA solution, is that, from a wireless perspective, they are technology agnostic and can be delivered as a service capable of working seamlessly with any organization’s underlying infrastructure,” says Ahren Ewbank, Services Architect, Logicalis US. “With solutions like these, CIOs can help their marketers build a customized portal that captures and analyzes deep customer data while allowing the marketing team to more effectively tailor the organization’s go-to-market strategy. In short, enterprise wi-fi software simplifies the often complex task of delivering meaningful mass communication to individual targets.” […]

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Logicalis US offers Brick-and-Mortar Retailers Post Black Friday Advice